EF Education First
As is often the case when I'm shooting brand films I am simultaneously tasked with creating social media images while working toward a fuller film. I wanted to incorporate analog stills into the film and decided this was an opportunity to try creating immediate social images in analog as well. Throughout the production with Logan Owen at the National Champs, I worked with my buddy Brian Larson, shooting stills for the film AND for immediate release on EF Education First Pro Cycling social channels. Larson and I shot all day and then went straight back to our hotel and hand processed negatives, then set up a makeshift "scanner" to digitize and publish photos ASAP. We sent off images, and a short animation featuring the faces of the cyclocross community (tight, straight forward portraits of individuals), to the marketing and social team at EF Education First Pro Cycling who were on throughout the weekend writing captions and posting.